About the recent price increases
Dear Valued Customers,
We hope this message finds you well and enjoying your experience at Enjou Chocolat. We want to take a moment to address an important issue regarding our recent price adjustments and/or package sizing changes and to explain the reasons behind them.
Since purchasing Enjou in late 2022, a number of external factors beyond our control have hit not only Enjou but the entire chocolate industry
Over the past two years, we have been closely monitoring various economic factors that have significantly impacted our operations. The most notable change has been a large rise in the worldwide price of cocoa due to weather patterns, which has surged over 400%. As cocoa is a vital ingredient in all of our products, this dramatic increase affects our overall costs. Experts are saying these prices will continue to stay elevated until at least 2026.
Additionally, the minimum wage in New Jersey has doubled, and our hard-working employees are enjoying the benefits of these increases, especially as inflation affects those in the lowest brackets the most.
Furthermore, general inflation has played a significant role in increasing the cost of packaging, insurance, transportation, and other essential goods and services, adding approximately 35% to these costs.
These combined set of rising costs are unique to our industry, and we strive to balance maintaining the quality products you have come to expect from Enjou while ensuring fair pricing. We have pledged not to change our recipes to use lower cost ingredients, and others have.
We appreciate your understanding and continued support during this period. If you have any questions or concerns, please do not hesitate to talk with us
Thank you for being a valued customer and our hope is to be here another 43 years as we have been the last.
Mark Chinsky & Rose Innella