Enjou Chocolat, a premier New Jersey chocolatier, has been redefining the art of chocolate-making for over 44 years. The brand’s evolution and national recognition are not just a result of its rich history but also the innovative vision of its leadership team, including Rose Innella and Mark Chinsky, who joined forces with founder Wendy Taffet in late 2022.

Rose Innella, as Managing Partner and Wholesale Director, brings her extensive background in fine food and wine marketing to the table. Her expertise is pivotal in broadening Enjou’s reach into premium regional retailers such as Kings Supermarkets, McCaffrey's,  Gary’s Wine & Spirits, and flagship ShopRite stores. Her efforts are instrumental in positioning Enjou as a purveyor of fine chocolates, emphasizing the importance of small-batch production and natural ingredients. With a clear vision and ambitious goals, she has been instrumental in setting the company’s course towards success. As a driving force behind the business, Rose’s efforts have significantly contributed to Enjou’s growth. Her dedication to aligning wholesale and retail strategies has established a cohesive brand experience that resonates with customers both in-store and beyond. Splitting her time between the storefront in Morristown and customer sites, Rose’s hands-on approach ensures that every piece of chocolate from Enjou is a testament to quality and craftsmanship.

 Mark Chinsky, stepping in as Partner and Chief Technology Officer, applies his 35 years of IT industry experience, particularly in ERP solutions for distribution and manufacturing companies, to modernize Enjou’s business processes. Mark’s approach is not just about implementing new technologies, but also about creating a scalable and efficient environment that can handle the complexities of a growing business. His strategies are designed to accommodate the significant seasonal fluctuations that are characteristic of the chocolate industry, ensuring that Enjou can meet the demands of various sales channels, including a bustling retail store and an expanding e-commerce platform. Under Mark’s guidance, Enjou is poised to continue its growth trajectory while maintaining the high-quality standards that the brand is known for.

Together, Rose and Mark are setting a new standard for Enjou Chocolat, steering the company towards a future where tradition meets innovation. Their leadership is not only enhancing Enjou’s operational efficiency but also elevating the brand’s status as a luxury chocolate experience, ensuring that every piece of chocolate is a testament to their dedication and the company’s storied legacy.