Where it All Began...
Wendy Taffet says "when it comes to Enjou Chocolat…I'm doing what I was born to do." It all started with a great passion for cooking and baking. Her first project in pharmacy school was to make chocolate syrup—perhaps suggesting her future path. Her admiration for fine desserts and chocolate coupled with the desire to create the world's finest chocolate has led her to where she is today.
Enjou Chocolat celebrated it’s 40th Anniversary in February of 2023. Around the same time Wendy brought on partners Rose Innella and Mark Chinsky to help her manage and grow the business to even greater heights.
Rose’s background in fine food and wine marketing and tasting is helping her to grow Enjou’s presence in premium regional retailers like Kings Supermarkets, Gary’s Wine & Spirits and flagship ShopRite stores. Allowing shoppers to realize that like coffee or wine, not all chocolate is the same and that there is a big difference between ‘national’ volume brands like Nestle & Hershey’s versus premium local products made in small batches with only the finest natural ingredients.
Mark spent 35 years in the IT industry, with a specific focus on ERP solutions for distribution & manufacturing companies. This experience is allowing him to redesign the business processes, sales channels, automation and accounting of Enjou. This will allow the business to continue to grow while ensuring an efficient scalable environment when dealing with multiple sales channels such as a Retail Store, Specialty Resellers and now ecommerce along with significant seasonal fluctuations.
Want to get some Morristown, NJ history AND see what Wendy has been up to?! Check out her walking tour of Morristown, featured on the Weichert Realty Website!
Wendy was featured in the Daily Record Food Section in an article called "Make it a Chocolate Covered Christmas".
Acting as a guest lecturer, Wendy presented her delicious Hot Cocoa at Drew University's event, "Death by Chocolate".
Wendy recently gave a presentation at the Morristown memorial Hospital on the processing of chocolate and did a Chocolate-Tasting with various Cocoa Percentages.
Wendy has been seen on News 12 New Jersey, Food Networks Food Nation with Bobby Flay in a very popular Holiday Foods Episode, Whose Wedding is it Anyway, and most recently was featured in a two-page spread in the spring issue of Garden State Woman Magazine.
She was seen in the February issue of Morris Health and Life dipping fruit and decorating truffles.
On September 17, Enjou's Grape Tea Tray was featured in the Star Ledger's article, "Full Flair in Morris County."
Having appeared with him on his TV shows, David Tutera has named Enjou Chocolat as a favorite place for Wedding Favors.
Enjou Chocolat made its debut appearance at the regional Chocolate Expo in March of 2023 and will continue to be an anchor vendor at future shows where we can introduce our premium chocolate offerings to an ever wider audience.
We will continue to keep you posted on Enjou Chocolat’s teams decadent whereabouts.